How To Buying and Selecting Diamonds

Diamonds are graded for certification by
laboratories using grading criteria. Four of
these criteria are critical to understand when
making a diamond purchase or investment.
Known as the “Four C’s” these criteria are:
color, cut, clarity and carat.

Color is the result of the composition of a
diamond and it does not change. When a
jeweler is describing the color of a diamond
they are referring to the presence or absence
of color in white diamonds. Because a
diamond with no color allows maximum light
to pass through, colorless diamonds are
preferred for their sparkle.

Cut refers to a diamonds reflective quality.
Most diamonds are cut with 58 facets. The
brilliance of diamonds is heavily dependent
on the cut. The different angles and the finish
of a diamond determine its ability to reflect
light and cause its brilliance and fire.
Remember that the cut of a diamond can
have an impact on its durability as well as its
beauty. Some cutting faults can make a
diamond prone to breakage. A diamond
that is cut too thin can also cause light to
leak out of the back and the diamond will
lose some of the sparkle and appear not
to shine. So, as you can see the Cut is
probably the most important of the Four C’s.

During the formation process, inner flaws, or
inclusions occur in most diamonds. The
number and size of these inclusions
determine what is referred to as the clarity
of a diamond. Diamonds that are clear
create more brilliance and therefore are rarer
and highly priced. To be considered
“flawless”, a diamond must have no surface
or internal imperfections visible upon being
viewed by a skilled diamond grader using
10 power magnifications.

Carat is the unit of weight by which diamonds
are measured. One carat is equal to 200
milligrams. A carat is divided into 100
segments called points. 150 points would
equal one and a half carats.

When you go to the store to make that all
important diamond purchase, do not be shy!
Ask questions, get the answers needed to
make an informed purchase. Shopping for
certified diamonds enables you to make an
informed selection. Knowing the “four C’s”
allows you to comparison shop and purchase
the best diamond at a fair price. But, before
making a purchase, shop around and decide
what shapes and styles really appeal to you.
Enjoy your diamond for years to come!

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Copyright © Anne-Marie Ronsen
Publishers are free to use this article on an ezine or website, provided the article is reprinted in its entirety, including copyright and disclaimer, and ALL links remain intact and active.

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How To Buy Diamonds Without Getting Scammed

When you walk into a jewelry store and see
all the diamonds in all of the various settings
that are for sale, it is difficult to realize that
diamonds are indeed rare. Most people
don’t even stop to consider how that
diamond came to be sitting in that jeweler’s
case! There is quite a bit of work that is done
before a diamond is ready to sell to the
general public!

When it comes to diamonds, there are
numerous scams to avoid. Most scams are
minor, but there are some major ones that
come up from time to time concerning the
buying and selling of diamonds. Scams
occur simply because most people who buy
diamonds – for whatever reasons – don’t
know that much about diamonds. Therefore,
they are easily fooled.

A common scam that most jewelry stores
participate in is the Carat Total Weight scam.
The tag on the piece of jewelry, usually a ring,
only states the total carat weight of all
diamonds in the piece, instead of listing the
total weights separately for each diamond.
This leads consumers to believe that the main
diamond in the piece is actually bigger than it
is. Ask what the total carat weight of the center
stone is. Also beware of fractions. Jewelry
stores are allowed to round off diamond
weights. This means that if the jeweler tells
you that it is a ¾ carat diamond, it is
probably between ½ and ¾ carat – but
closer to ¾.

Jewelry stores often run ‘fluorescence’
scams to varying degrees. Referring to a
diamond as a blue-white diamond is such a
scam. A blue-white diamond sounds very
unique and special, but in fact, this type of
diamond is of lesser quality – even though
the jeweler will try to make you think you are
getting something special. Jewelry stores
also like to show their diamonds in bright
lights. Lights make diamonds shine. Ask
to see the diamond in a different, darker
type of lighting as well.

Some truly unscrupulous jewelers target
those who want appraisals on diamonds
that were given to them as gifts or that were
purchased elsewhere. They will try to tell you
that the diamond is worthless, or worth less
than it actually is worth – and offer to take it
off your hands or trade it for a much better
diamond, along with the cash to make up
the difference. This is called low balling.
Get a second, third, and even a forth opinion
before taking any action.

Another common dirty trick is to switch the
diamond you have chosen and paid for with
one of lesser quality and value when you
leave it to be set in a piece of jewelry, or
leave a diamond ring to be sized. The only
way to avoid this is to do business with one
trustworthy jeweler. Avoid jewelers that you
have not done business with in the past.

Beware when shopping for diamonds that
are already set or mounted. If more than one
diamond is used in the piece, the tag on the
jewelry will give the CTW or Carat Total
Weight – it does not tell you the carat weight
of each stone in the piece. You need to ask
the jeweler for the total carat weight of the
largest diamond in the piece to truly
understand what you are buying.


There are many more scams that jewelry
stores commonly pull on unsuspecting
consumers. Just use your best judgment,
and purchase your diamonds with the
utmost care and consideration.

Copyright © Anne-Marie Ronsen
Publishers are free to use this article on an ezine or website, provided the article is reprinted in its entirety, including copyright and disclaimer, and ALL links remain intact and active.

free download
free ebooks
free software
free premium content
manual website submission
FORUM
FREE Niche Article

Anne-Marie Ronsen is the author of many wealth and self development books. Download FREE e-books from http://www.e-bestsellers.com, http://www.plrbestsellers.com or http://www.universalpublishingltd.com ...You will learn about the best tips and recommendations to improve your health, weight and wealth. You'll also discover FREE Premium content at http://www.ibestof.com/ and Manual Submission Directory at: http://www.webdirectorybank.com