Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts

Tuesday, 17 June 2008

Michael Rasmussen's "Mini Site Profits Exposed" Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!

Most Internet marketers understand that having mini

sites is the fastest and easiest way to make money

online. They don't require a lot of time, energy, or

money to set up, and once you've got one up and

running, you can sit back and just collect money from

all the sales you're making.


At least... that's how it's supposed to be, right?


The truth is that mini sites really ARE easy to set

up. They really DON'T require much time, energy, and

money to set up. So why is it that so few people

actually make money with their mini sites?


The answer is that they never learned how to actually

turn their mini site into a profitable moneymaker that

runs completely on autopilot. The good news is...


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YOU'RE ABOUT TO LEARN HOW TO DO IT!

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Here's what this is all about: My colleague Michael

Rasmussen has just released a brand new video course

that will walk you through the process of creating a

killer mini site from the ground up, and then he'll

also teach you how to actually start making money with

it right away and into the future.


If you've been looking for help with monetizing your

mini sites, then this is exactly what you need. The

best part? The videos are FREE! I'll tell you more

about that later. First, let's talk about the videos

themselves.


If you're in a hurry, you can just check the

videos out right now for free. Here's the URL:


http://www.minisiteprofitsexposed.com/?thankyou-page=14654


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OVERALL QUALITY

*************************************************


It's important to note that these are online videos

that you access from your web browser. Michael uses

Camtasia Studio to create these videos, which is the

premier software program for creating screen capture

tutorials such as these.


The first thing I noticed when I hit the play button

on the first video was the incredible production

quality. These are NOT your ordinary screen capture

videos. In fact, I don't think I've ever seen someone

make videos that are this high quality before.


He uses beautifully created graphics to pass his

wisdom along to you, and the sound quality is the

highest you will ever hear in an Internet marketing

product. They sound like they were recorded in a

professional studio.


Michael explained to me that he was sick and tired of

seeing all the low quality videos out there, and so he

set out to create something different in order to

raise the bar in our industry. I think that, when you

see Mini Site Profits Exposed for yourself, you'll

agree that he has succeeded.


Now let's move onto...


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THE ACTUAL VIDEOS

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Here's a brief summary of each video. Obviously

it's impossible to list every single thing here,

but I want you to get a feel for what each one

covered, and how well it covered it.


If you're in a hurry, you can just check the

videos out right now for free. Here's the URL:


http://www.minisiteprofitsexposed.com/?thankyou-page=14654


VIDEO 1 - INTRODUCTION


This videos introduces you to the entire course, as

well as the teacher himself. You'll learn what you can

expect from the course, and why it's structured the

way it is.


Michael realizes that you may not have heard of him,

and so he spends some time establishing his

credibility with you by sharing some of his biggest

successes. It doesn't come across as bragging at all.

Michael explains that, in order for you to get value

from the teachings, you need to have faith that the

teacher actually knows what he's talking about. By the

end of this video, you will have no doubt.


By the way, this is a good lesson for all of us

product developers. If you want people to accept you

as an authority on any subject, you first need to

establish your credibility with the reader. That way

he's willing to relax, and trust that what you're

telling him is sound advice.


VIDEO 2 - THE BASICS


This video will introduce you to the basics of mini

site marketing. This will set the foundation that all

future learning will rest upon, so it's important to

pay close attention to this one.


You'll learn:


* What mini-sites are, and what makes them different

from regular content sites.


* Which businesses they work well for… and which ones

they don’t.


* The right mindset to have when it comes to creating

mini sites as part of your online business strategy.


* And the different tools you need to get started.


This was a great video, and did an excellent job of

kicking things off, and building the foundation for

the rest of the course.


VIDEO 3 - SQUEEZE PAGES


This is probably one of the most useful videos of the

entire course. Every Internet marketer needs to build

an email list, but how do you do it? What is the best

way to capture the most opt-ins?


The answer is 'squeeze pages'. This video will teach

you:


* Why using a squeeze page is far superior to other

opt-in methods.


* The single most important thing you must include at

the top of your squeeze page to skyrocket your opt-in

rate.


* The secret structure of a squeeze page, and why most

marketers get it wrong (which costs them a LOT of

money).


* The most important to include in your opt-in process

that will make sure that people actually receive your

email.


After watching this video, you'll know everything you

need to know to start building a massive opt-in list

right away. This will probably be the first video that

you 'take action' on. You'll be so excited about the

possibilities, that I guarantee you'll go and create

your own squeeze page right away.


VIDEO 4 - MINI SITE COPYWRITING - PART

ONE


Nothing happens until the sales copy is written.

Graphics alone will never sell a product, but sales

copy alone WILL. This video begins to demystify the

mysterious process of writing words that make people

whip out their credit cards and buy.


Specifically, you'll learn:


* Why you need to learn copywriting, even if you “hate

to write”


* What a compelling offer looks like, and how to tell

the difference.


* How to write an eyeball-grabbing headline that

practically forces your readers to go through your

entire page.


* A simple trick you can use in your opening to make

your reader want to learn more.


There is no skill that is more important to your

success than the ability to write killer sales copy.

Make sure you pay extra attention to this video, as

well as...


VIDEO 5 - MINI SITE COPYWRITING - PART

TWO


This video dives right into the individual components

of a killer sales letter. You'll learn how to create

the "secret structure" of a mini site sales letter

that makes big money. Specifically, you'll learn:


* How to create captivating body copy that draws your

reader into the sales letter.


* Bullets that force your reader to keep reading the

whole page, and makes them insanely curious and want

to buy your product


* How to take the risk off people's shoulders, so

they'll feel safe buying from you.


* How to craft your 'call to action', and get people

to whip out their credit cards and buy immediately.


* The secrets of writing a killer P.S. that helps seal

the deal, and flip your prospect into a buyer

instantly.


This video covered a surprising amount of detail,

especially considering that this course is not

specifically about copywriting. Michael Rasmussen is

definitely someone who overdelivers in his educational

products.


VIDEO 6 - HOW TO AUTOMATE THE

DELIVERY OF YOUR INFOPRODUCT


Unless you want to be chained to your computer, you

must learn how to put your mini sites on autopilot.

The only thing you should be doing is driving traffic,

and letting the site itself do all the work, including

the work of instantly delivering the product to the

customer.


This video will walk you through the process of

automating your product delivery, so you can just

relax, and collect the money. The best part is... once

you have this automated system set up, you never have

to touch it again.


VIDEO 7 - HOW TO "GROW" YOUR SALE


This video is guaranteed to be an eye opener for

almost everyone who watches it, even the experienced

marketers. Michael dives into some of the most

effective 'upselling' techniques that I've ever seen.


Nowhere else on the Internet have I seen such a

thorough tutorial on how to increase the 'size' of

your orders. You'll learn:


* The psychology of 'upselling', and how to use it

make your customer spend even more money with you.

The best part? He'll think it was his idea!


* The absolute best time to upsell your customer. This

one will surprise you when you realize how much money

you've been leaving on the table by skipping this

step.


* 5 simple techniques to increase your profit by up to

100%.


If you've already got a mini site that's up and

running, this video will make a big difference for you

right away. Use any of these 'plug and profit'

strategies to increase your income literally

overnight!


VIDEO 8 - CREATING AN AFFILIATE SALES

FORCE


If there's one thing I've noticed that all successful

marketers have in common, it's that they have a great

affiliate program. They create a program that allows

other people to make good money by promoting their

products, and they get to just sit back and relax,

while everyone else is doing the hard work of

promoting FOR them.


If you've ever dreamed of having an army of motivated

sales people working hard to make you money, then

you're going to love this video. Michael will teach

you:


* What an affiliate program is, and how to set one up

very quickly.


* Exactly what tools you need to give your affiliates

(most people miss the mark here, so pay extra

attention to this part).


* Why merely having an affiliate program is NOT enough

to convince people to sign up, and what you can do

instead to have people eagerly trying to become one of

your affiliates.


* How to motivate affiliates to sell for you.


VIDEO 9 - MINI SITE MISTAKES TO AVOID


Let's face it... it's not enough to explain what you

should do. You also need to know what mistakes you

should avoid. Michael has already made these costly

mistakes, but you don't have to. You'll learn:


- Why people do judge a book by its cover... and how to

capitalize on that for your mini-site


- The single biggest reason people don’t buy from a

mini site, and how you can apply this 'instant fix'.


- The single biggest thing that will kill your

mini-site (it's not what you think, and making this

mistake is a surefire way to drain money from your

bank account FAST!)


- Two list building mistakes that’ll cripple your

long-term profits.


VIDEO 10 - SECRETS OF CREATING A

PRODUCT FUNNEL


This video will walk you through the process of

designing a product line that will make you a TON of

money. There's a lot more to it than you'd think,

which is why this important concept (which was taken

from direct marketing) gets it's own video.


After watching this video, you'll understand why you

can't just have a single front end product, and you'll

know exactly what to do in order to get your customer

to keep buying more and more expensive products from

you... completely on autopilot!


This video is a MUST for any serious marketer who

wants to make a lot of money from their online

business.


VIDEO 11 - OUTSOURCING SECRETS FOR

WORKING LESS, AND MAKING MORE


The title of this video says it all. You'll learn

all of Michael's secrets for getting top notch

freelancers to help you create your mini site empire

in record time.


Let's face it, you can't be an expert at everything

that mini sites require. For example, it's really

tough to be a top notch graphic designer, while also

mastering HTML, and then becoming a killer

copywriter, on top of also creating the product

itself.


And the list goes on and on. If you want to be

efficient, and begin making money as fast as

possible, outsourcing is the secret to making it

happen. This video will show you exactly what to do,

as well as some common (and very expensive) pitfalls

to avoid.


VIDEO 12 - OUTSOURCING SECRETS FOR

WORKING LESS, AND MAKING MORE


Let's face it... it doesn't matter how great your

mini site is if you don't get any traffic coming to

it. Getting traffic can be one of the most confusing

and mysterious parts of making money online IF you

don't get the proper education.


Thankfully, Michael really dives in, and gives you a

lightning fast education in this area. Specifically,

you'll learn:


* How to use Pay Per Click (PPC) advertising to get

targeted traffic fast.


* 3 ways to get targeted traffic without spending a

dime.


* 2 ways to leverage the experience and contacts of

other people to explode your traffic.


* 3 traffic strategies to avoid like the plague!


By the time you're done with this video, you'll know

what to do right away to begin driving targeted

visitors to your mini site.


Wow, you get all those videos for free? Click

here to check out the Mini Site Profits Exposed

course for yourself:


http://www.minisiteprofitsexposed.com/?thankyou-page=14654


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DELUXE VIDEOS

*************************************************


Mini Site Profits Exposed comes with 12 videos, and

has more content than most 300 dollar home study

courses. And did I mention that it's free?


If you decide that you want to continue your

education, and get the biggest possible advantage, you

can also upgrade to the deluxe course for a small fee.

The deluxe course contains four full-length videos

that each cover one advanced topic in great detail.


Here's a breakdown of each video:


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VIDEO 13 - DESIGNING A KILLER BACK END

THAT RUNS COMPLETELY ON AUTOPILOT

*************************************************


This deluxe video could easily be a whole course in

itself. It walks you though the entire process of

setting up a back end that is completely automated

using an autoresponder system.


You'll learn how to set up your autoresponder to

automatically remove a person from your prospect list

after he buys, and then insert him into your customer

list. This is where your new autoresponder sequence

will start promoting your back end products

automatically.


Bottom line... if you want to make the big bucks like

all the Internet marketing gurus, you need to create a

back end that works hard for you while you're out

creating new mini sites and developing new products.

This video will show you how.


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VIDEO 14 - LIST BUILDING SECRETS

*************************************************


In this deluxe video, Michael will walk you through

some of his best tactics for growing a massive list

from your mini site. He'll not only teach you what to

add to your mini site, but he'll also show you what

you must REMOVE from your mini site in order to get

the most possible subscribers.


Building a list is about SO much more than just

offering a free newsletter. In fact, Michael shows you

five different things you can offer your readers to

get them to instantly give you their name and email.


You'll also learn the best places to actually put the

opt-in email form on your mini site. You'll also learn

about pop ups and tell-a-friend scripts, as well as a

bunch of other incredible tactics for growing your

list.


I have a hunch that you'll find yourself referring to

this video over and over again.


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VIDEO 15 - MARKETING ACTIVITIES THAT

MAKE YOU MONEY

*************************************************


When you think about all the 'stuff' you can do to

drive traffic to your site, it's hard to know what you

should focus on first. This video will walk you

through the four most important marketing activities

you can do to drive traffic to your mini site.


Once you master these four, you'll never have to

wonder what you should do when you start a new mini

site. You'll have an easy-to-follow road map for

driving tons of targeted prospects to your site, so

you can begin making money ASAP!


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VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE

*************************************************


In this final deluxe video, Michael will reveal his

best kept secrets for squeezing maximum profit out of

any mini site. These are techniques that you have NOT

seen before, so you'll want to pay extra close

attention to this one.


Think about it... if you're going to put the time in,

and set up a mini site the proper way (like Michael

shows you in these videos), then it only makes sense

that you'd want to make the most amount of money

possible from it.


In this video, you'll learn:


- How changing one sentence on your mini site could

double your profits easily.


- How to instantly increase the dollar amount of your

average order (which puts more money into your

pocket).


- The one thing you must add to your 'download page'

that will instantly increase your income (with no

extra work, once this thing is put into place).


- How to turn your actual product into a money making

machine!


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CONCLUSION

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Whew! That was a lot of information, and I hope it

helped you decide to check out Michael Rasmussen's

Mini Site Profits Exposed video course. Remember the

course is absolutely free, so you have nothing to

lose.


Michael believes that it's important for him to prove

himself to you before he ever asks you to buy anything

from him. He wants to show you that he will deliver

you the absolute best education available anywhere,

and he'll gladly do it for free... just to win you

over!


So go ahead and check out Mini Site Profits Exposed

right now, and see what all the fuss is about. I

highly recommend that you upgrade to the deluxe

course as well. Here's the URL:


http://www.minisiteprofitsexposed.com/?thankyou-page=14654


Warmly,

Anne-Marie



Thursday, 8 May 2008

The Benefits of Email Marketing

Being successful in email marketing indeed requires effort, but it is not at all daunting to plan a strategic email campaign. People are getting more and more creative in advertising with the addition of recent technologies. Getting other people to know about a new product or service in the market has now become much easier because of the advent of the internet.

Here are simple tips on how to lead in the e-mail marketing venture.

1. Create a Mailing List

Building a mailing list of target prospects is among the most vital steps in a strategic email campaign. As time goes on, the list grows and becomes an important asset as a source of profits from the would-be loyal followers. These people are usually those who receive these marketing and advertising emails. SPAM has become a universal term that refers to any unwanted, unproductive and unethical activity done over the internet. For bulk email marketing, SPAM refers to unsolicited junk email.

Commercial emails have benefits both for the consumers and the business. However, this has been abused by many companies. Almost all commercial emails now are being tagged as SPAM even if they contain legitimate information.


2. Address Prospective Clients Personally

Practically everyone gets spam in their inbox and virtually everybody has developed allergies for email advertisements. To prevent recipients from automatically trashing email ads, it is important to call their attention using the most beautiful words to their ears (or eyes): their names. Addressing prospects personally makes them feel important. The more recipients are made to feel that they are treated as persons and not numbers, the more likely they will be willing to go on reading.


3. Try to Avoid Appearing Suspicious

People are getting more aware of the truth in the phrase "too good to be true." As mentioned earlier, people are growing sick of spam, and they treat anything that resembles spam as dirt. It is important to make efforts to compose email advertisements that do not look like spam. To prevent an email ad from being trashed, it is wise to avoid making hyperbolic statements, overusing characters such as dollar signs and exclamation points, and doing other things spammers usually do.

4. Creativity is the key

Being simple does not mean you should not be creative. Creativity is one of the best ways to get customers. Even if you have a simple but creative byline or subject line, your audience will pick it up. The body of the e-mail itself must also be interesting. Using interesting designs is a plus. Play around with your product and present it in the best way that you can.

You can create an email that seems like a follow up, then you can add your advertisement for your new product that they may also be interested in. Then you can also ask for a few referrals from them who may also be interested in your product. Doing this will make your way of advertising more legitimate. In case that someone will accuse you of sending spam email, you can prove to them otherwise by showing proof of relationship with the customer such as receipt of purchase or an email from them.


5. Make Email Ads Easy for Recipients to Understand

It is indeed important for email advertisements to catch the attention of the recipient; however, it is also equally vital for the readers to realize the response that is expected of them. Whether it is to click a certain link, or to reply to a certain message, the recipient should be able to fully understand what is supposed to be done after reading the email. Otherwise, the email campaign may be as useless as a trashed spam, despite how effectively it was able to captivate the targeted market.

6. Make the Brand Known Right from the Start

One of the best ways for a business to succeed is to build up its name. Take time to research and learn the business. Getting published in an internet magazine related to your business or being recognized by the market as one of the better dealers is a great way to build your name. Do not meddle with petty strategies that look like SPAM or other cheap ways to lure customers. This would only taint the name of your business. Everyone knows that a bad name will only make a bad business.

The customer must be able to identify and remember the brand for a long period. This could be done by placing the brand name in key areas such as the "from" and "subject" line, or other notable parts of the email. Granting that the client was satisfied with the first transaction, loyalty is not too far if the client is very much familiar with the brand.

7. Be sure to evaluate your competitors.

If you are starting in the business, it is best that you consider the prices and the promotion styles of your rivals. Make a better deal or package than your competitors.

There are several ways to promote a product or service over the internet. You just have to be creative and imaginative. Marketing and advertising are critical factors to your business' success. Make sure you do it in a nice and professional manner; else, you will be in for some trouble once your commercial email is tagged as spam.

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Being successful in email marketing indeed requires effort, but it is not at all daunting to plan a strategic email campaign. To succeed in email marketing, one has to know the target market, treat them well, deliver what is promised, and make a lasting impression. With careful planning, the benefits that email marketing can offer are countless.

Copyright © Anne-Marie Ronsen

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

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