Showing posts with label increase web site traffic. Show all posts
Showing posts with label increase web site traffic. Show all posts

Thursday, 30 October 2008

A Quick Look at How PPC Search Engines Work...

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC or Pay-Per-Click in full is one of the four basic types of Search Engines.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the info you need to choose the right program. Remember an informed choice is the best choice.

Get This Massive Collection Of 'How To' SEO Training Videos That Show The Easy Ways To Increase Your Online Profits, now: http://www.e-bestsellers.com/page15.html

or,


Discover how to watch and learn while you sell & earn with this Massive Collection of Internet Business Training Videos: http://www.e-bestsellers.com/page12.html


Copyright © Anne-Marie Ronsen

Publishers are free to use this article on an ezine or website, provided the article is reprinted in its entirety, including copyright and disclaimer, and ALL links remain intact and active.

free download
free ebooks
free software
free premium content
manual website submission
FORUM
FREE Niche Article


Anne-Marie Ronsen is the author of many wealth and self development books. Download FREE e-books from http://www.e-bestsellers.com, http://www.plrbestsellers.com or http://www.universalpublishingltd.com ...You will learn about the best tips and recommendations to improve your health, weight and wealth. You'll also discover FREE Premium content at http://www.ibestof.com/ and Manual Submission Directory at: http://www.webdirectorybank.com

Tuesday, 30 September 2008

The Hidden Secrets That No One Has Been Telling You About Pay-Per-Click (PPC)

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

Get This Massive Collection Of 'How To' SEO Training Videos That Show The Easy Ways To Increase Your Online Profits, now: http://www.e-bestsellers.com/page14.html

or,


Discover how to watch and learn while you sell & earn with this Massive Collection of Internet Business Training Videos: http://www.e-bestsellers.com/page12.html

Copyright © Anne-Marie Ronsen
Publishers are free to use this article on an ezine or website, provided the article is reprinted in its entirety, including copyright and disclaimer, and ALL links remain intact and active.

free download
free ebooks
free software
free premium content
manual website submission
FORUM
FREE Niche Article

Anne-Marie Ronsen is the author of many wealth and self development books. Download FREE e-books from http://www.e-bestsellers.com, http://www.plrbestsellers.com or http://www.universalpublishingltd.com ...You will learn about the best tips and recommendations to improve your health, weight and wealth. You'll also discover FREE Premium content at http://www.ibestof.com/ and Manual Submission Directory at: http://www.webdirectorybank.com

Tuesday, 17 June 2008

Michael Rasmussen's "Mini Site Profits Exposed" Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!

Most Internet marketers understand that having mini

sites is the fastest and easiest way to make money

online. They don't require a lot of time, energy, or

money to set up, and once you've got one up and

running, you can sit back and just collect money from

all the sales you're making.


At least... that's how it's supposed to be, right?


The truth is that mini sites really ARE easy to set

up. They really DON'T require much time, energy, and

money to set up. So why is it that so few people

actually make money with their mini sites?


The answer is that they never learned how to actually

turn their mini site into a profitable moneymaker that

runs completely on autopilot. The good news is...


*************************************************

YOU'RE ABOUT TO LEARN HOW TO DO IT!

*************************************************


Here's what this is all about: My colleague Michael

Rasmussen has just released a brand new video course

that will walk you through the process of creating a

killer mini site from the ground up, and then he'll

also teach you how to actually start making money with

it right away and into the future.


If you've been looking for help with monetizing your

mini sites, then this is exactly what you need. The

best part? The videos are FREE! I'll tell you more

about that later. First, let's talk about the videos

themselves.


If you're in a hurry, you can just check the

videos out right now for free. Here's the URL:


http://www.minisiteprofitsexposed.com/?thankyou-page=14654


*************************************************

OVERALL QUALITY

*************************************************


It's important to note that these are online videos

that you access from your web browser. Michael uses

Camtasia Studio to create these videos, which is the

premier software program for creating screen capture

tutorials such as these.


The first thing I noticed when I hit the play button

on the first video was the incredible production

quality. These are NOT your ordinary screen capture

videos. In fact, I don't think I've ever seen someone

make videos that are this high quality before.


He uses beautifully created graphics to pass his

wisdom along to you, and the sound quality is the

highest you will ever hear in an Internet marketing

product. They sound like they were recorded in a

professional studio.


Michael explained to me that he was sick and tired of

seeing all the low quality videos out there, and so he

set out to create something different in order to

raise the bar in our industry. I think that, when you

see Mini Site Profits Exposed for yourself, you'll

agree that he has succeeded.


Now let's move onto...


*************************************************

THE ACTUAL VIDEOS

*************************************************


Here's a brief summary of each video. Obviously

it's impossible to list every single thing here,

but I want you to get a feel for what each one

covered, and how well it covered it.


If you're in a hurry, you can just check the

videos out right now for free. Here's the URL:


http://www.minisiteprofitsexposed.com/?thankyou-page=14654


VIDEO 1 - INTRODUCTION


This videos introduces you to the entire course, as

well as the teacher himself. You'll learn what you can

expect from the course, and why it's structured the

way it is.


Michael realizes that you may not have heard of him,

and so he spends some time establishing his

credibility with you by sharing some of his biggest

successes. It doesn't come across as bragging at all.

Michael explains that, in order for you to get value

from the teachings, you need to have faith that the

teacher actually knows what he's talking about. By the

end of this video, you will have no doubt.


By the way, this is a good lesson for all of us

product developers. If you want people to accept you

as an authority on any subject, you first need to

establish your credibility with the reader. That way

he's willing to relax, and trust that what you're

telling him is sound advice.


VIDEO 2 - THE BASICS


This video will introduce you to the basics of mini

site marketing. This will set the foundation that all

future learning will rest upon, so it's important to

pay close attention to this one.


You'll learn:


* What mini-sites are, and what makes them different

from regular content sites.


* Which businesses they work well for… and which ones

they don’t.


* The right mindset to have when it comes to creating

mini sites as part of your online business strategy.


* And the different tools you need to get started.


This was a great video, and did an excellent job of

kicking things off, and building the foundation for

the rest of the course.


VIDEO 3 - SQUEEZE PAGES


This is probably one of the most useful videos of the

entire course. Every Internet marketer needs to build

an email list, but how do you do it? What is the best

way to capture the most opt-ins?


The answer is 'squeeze pages'. This video will teach

you:


* Why using a squeeze page is far superior to other

opt-in methods.


* The single most important thing you must include at

the top of your squeeze page to skyrocket your opt-in

rate.


* The secret structure of a squeeze page, and why most

marketers get it wrong (which costs them a LOT of

money).


* The most important to include in your opt-in process

that will make sure that people actually receive your

email.


After watching this video, you'll know everything you

need to know to start building a massive opt-in list

right away. This will probably be the first video that

you 'take action' on. You'll be so excited about the

possibilities, that I guarantee you'll go and create

your own squeeze page right away.


VIDEO 4 - MINI SITE COPYWRITING - PART

ONE


Nothing happens until the sales copy is written.

Graphics alone will never sell a product, but sales

copy alone WILL. This video begins to demystify the

mysterious process of writing words that make people

whip out their credit cards and buy.


Specifically, you'll learn:


* Why you need to learn copywriting, even if you “hate

to write”


* What a compelling offer looks like, and how to tell

the difference.


* How to write an eyeball-grabbing headline that

practically forces your readers to go through your

entire page.


* A simple trick you can use in your opening to make

your reader want to learn more.


There is no skill that is more important to your

success than the ability to write killer sales copy.

Make sure you pay extra attention to this video, as

well as...


VIDEO 5 - MINI SITE COPYWRITING - PART

TWO


This video dives right into the individual components

of a killer sales letter. You'll learn how to create

the "secret structure" of a mini site sales letter

that makes big money. Specifically, you'll learn:


* How to create captivating body copy that draws your

reader into the sales letter.


* Bullets that force your reader to keep reading the

whole page, and makes them insanely curious and want

to buy your product


* How to take the risk off people's shoulders, so

they'll feel safe buying from you.


* How to craft your 'call to action', and get people

to whip out their credit cards and buy immediately.


* The secrets of writing a killer P.S. that helps seal

the deal, and flip your prospect into a buyer

instantly.


This video covered a surprising amount of detail,

especially considering that this course is not

specifically about copywriting. Michael Rasmussen is

definitely someone who overdelivers in his educational

products.


VIDEO 6 - HOW TO AUTOMATE THE

DELIVERY OF YOUR INFOPRODUCT


Unless you want to be chained to your computer, you

must learn how to put your mini sites on autopilot.

The only thing you should be doing is driving traffic,

and letting the site itself do all the work, including

the work of instantly delivering the product to the

customer.


This video will walk you through the process of

automating your product delivery, so you can just

relax, and collect the money. The best part is... once

you have this automated system set up, you never have

to touch it again.


VIDEO 7 - HOW TO "GROW" YOUR SALE


This video is guaranteed to be an eye opener for

almost everyone who watches it, even the experienced

marketers. Michael dives into some of the most

effective 'upselling' techniques that I've ever seen.


Nowhere else on the Internet have I seen such a

thorough tutorial on how to increase the 'size' of

your orders. You'll learn:


* The psychology of 'upselling', and how to use it

make your customer spend even more money with you.

The best part? He'll think it was his idea!


* The absolute best time to upsell your customer. This

one will surprise you when you realize how much money

you've been leaving on the table by skipping this

step.


* 5 simple techniques to increase your profit by up to

100%.


If you've already got a mini site that's up and

running, this video will make a big difference for you

right away. Use any of these 'plug and profit'

strategies to increase your income literally

overnight!


VIDEO 8 - CREATING AN AFFILIATE SALES

FORCE


If there's one thing I've noticed that all successful

marketers have in common, it's that they have a great

affiliate program. They create a program that allows

other people to make good money by promoting their

products, and they get to just sit back and relax,

while everyone else is doing the hard work of

promoting FOR them.


If you've ever dreamed of having an army of motivated

sales people working hard to make you money, then

you're going to love this video. Michael will teach

you:


* What an affiliate program is, and how to set one up

very quickly.


* Exactly what tools you need to give your affiliates

(most people miss the mark here, so pay extra

attention to this part).


* Why merely having an affiliate program is NOT enough

to convince people to sign up, and what you can do

instead to have people eagerly trying to become one of

your affiliates.


* How to motivate affiliates to sell for you.


VIDEO 9 - MINI SITE MISTAKES TO AVOID


Let's face it... it's not enough to explain what you

should do. You also need to know what mistakes you

should avoid. Michael has already made these costly

mistakes, but you don't have to. You'll learn:


- Why people do judge a book by its cover... and how to

capitalize on that for your mini-site


- The single biggest reason people don’t buy from a

mini site, and how you can apply this 'instant fix'.


- The single biggest thing that will kill your

mini-site (it's not what you think, and making this

mistake is a surefire way to drain money from your

bank account FAST!)


- Two list building mistakes that’ll cripple your

long-term profits.


VIDEO 10 - SECRETS OF CREATING A

PRODUCT FUNNEL


This video will walk you through the process of

designing a product line that will make you a TON of

money. There's a lot more to it than you'd think,

which is why this important concept (which was taken

from direct marketing) gets it's own video.


After watching this video, you'll understand why you

can't just have a single front end product, and you'll

know exactly what to do in order to get your customer

to keep buying more and more expensive products from

you... completely on autopilot!


This video is a MUST for any serious marketer who

wants to make a lot of money from their online

business.


VIDEO 11 - OUTSOURCING SECRETS FOR

WORKING LESS, AND MAKING MORE


The title of this video says it all. You'll learn

all of Michael's secrets for getting top notch

freelancers to help you create your mini site empire

in record time.


Let's face it, you can't be an expert at everything

that mini sites require. For example, it's really

tough to be a top notch graphic designer, while also

mastering HTML, and then becoming a killer

copywriter, on top of also creating the product

itself.


And the list goes on and on. If you want to be

efficient, and begin making money as fast as

possible, outsourcing is the secret to making it

happen. This video will show you exactly what to do,

as well as some common (and very expensive) pitfalls

to avoid.


VIDEO 12 - OUTSOURCING SECRETS FOR

WORKING LESS, AND MAKING MORE


Let's face it... it doesn't matter how great your

mini site is if you don't get any traffic coming to

it. Getting traffic can be one of the most confusing

and mysterious parts of making money online IF you

don't get the proper education.


Thankfully, Michael really dives in, and gives you a

lightning fast education in this area. Specifically,

you'll learn:


* How to use Pay Per Click (PPC) advertising to get

targeted traffic fast.


* 3 ways to get targeted traffic without spending a

dime.


* 2 ways to leverage the experience and contacts of

other people to explode your traffic.


* 3 traffic strategies to avoid like the plague!


By the time you're done with this video, you'll know

what to do right away to begin driving targeted

visitors to your mini site.


Wow, you get all those videos for free? Click

here to check out the Mini Site Profits Exposed

course for yourself:


http://www.minisiteprofitsexposed.com/?thankyou-page=14654


*************************************************

DELUXE VIDEOS

*************************************************


Mini Site Profits Exposed comes with 12 videos, and

has more content than most 300 dollar home study

courses. And did I mention that it's free?


If you decide that you want to continue your

education, and get the biggest possible advantage, you

can also upgrade to the deluxe course for a small fee.

The deluxe course contains four full-length videos

that each cover one advanced topic in great detail.


Here's a breakdown of each video:


*************************************************

VIDEO 13 - DESIGNING A KILLER BACK END

THAT RUNS COMPLETELY ON AUTOPILOT

*************************************************


This deluxe video could easily be a whole course in

itself. It walks you though the entire process of

setting up a back end that is completely automated

using an autoresponder system.


You'll learn how to set up your autoresponder to

automatically remove a person from your prospect list

after he buys, and then insert him into your customer

list. This is where your new autoresponder sequence

will start promoting your back end products

automatically.


Bottom line... if you want to make the big bucks like

all the Internet marketing gurus, you need to create a

back end that works hard for you while you're out

creating new mini sites and developing new products.

This video will show you how.


*************************************************

VIDEO 14 - LIST BUILDING SECRETS

*************************************************


In this deluxe video, Michael will walk you through

some of his best tactics for growing a massive list

from your mini site. He'll not only teach you what to

add to your mini site, but he'll also show you what

you must REMOVE from your mini site in order to get

the most possible subscribers.


Building a list is about SO much more than just

offering a free newsletter. In fact, Michael shows you

five different things you can offer your readers to

get them to instantly give you their name and email.


You'll also learn the best places to actually put the

opt-in email form on your mini site. You'll also learn

about pop ups and tell-a-friend scripts, as well as a

bunch of other incredible tactics for growing your

list.


I have a hunch that you'll find yourself referring to

this video over and over again.


*************************************************

VIDEO 15 - MARKETING ACTIVITIES THAT

MAKE YOU MONEY

*************************************************


When you think about all the 'stuff' you can do to

drive traffic to your site, it's hard to know what you

should focus on first. This video will walk you

through the four most important marketing activities

you can do to drive traffic to your mini site.


Once you master these four, you'll never have to

wonder what you should do when you start a new mini

site. You'll have an easy-to-follow road map for

driving tons of targeted prospects to your site, so

you can begin making money ASAP!


*************************************************

VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE

*************************************************


In this final deluxe video, Michael will reveal his

best kept secrets for squeezing maximum profit out of

any mini site. These are techniques that you have NOT

seen before, so you'll want to pay extra close

attention to this one.


Think about it... if you're going to put the time in,

and set up a mini site the proper way (like Michael

shows you in these videos), then it only makes sense

that you'd want to make the most amount of money

possible from it.


In this video, you'll learn:


- How changing one sentence on your mini site could

double your profits easily.


- How to instantly increase the dollar amount of your

average order (which puts more money into your

pocket).


- The one thing you must add to your 'download page'

that will instantly increase your income (with no

extra work, once this thing is put into place).


- How to turn your actual product into a money making

machine!


*************************************************

CONCLUSION

*************************************************


Whew! That was a lot of information, and I hope it

helped you decide to check out Michael Rasmussen's

Mini Site Profits Exposed video course. Remember the

course is absolutely free, so you have nothing to

lose.


Michael believes that it's important for him to prove

himself to you before he ever asks you to buy anything

from him. He wants to show you that he will deliver

you the absolute best education available anywhere,

and he'll gladly do it for free... just to win you

over!


So go ahead and check out Mini Site Profits Exposed

right now, and see what all the fuss is about. I

highly recommend that you upgrade to the deluxe

course as well. Here's the URL:


http://www.minisiteprofitsexposed.com/?thankyou-page=14654


Warmly,

Anne-Marie